Heartland Trailways was pleased to see an 11% growth in sales revenues in 2010, over 2009. Many things attributed to this increase including a bettering global economy, the Winter Olympics, the BP oil spill cleanup, changes made in pricing structures, sales methodologies and a continued corporate focus on providing excellence in service and a high quality client experience.

Looking forward into 2011, John Nichols, President of Heartland, foresees a continuation of the growth that was seen in 2010. “With new systems being implemented in the areas of marketing and sales, visibility to potential clients will increase infinitely. Technology is allowing us to do a greater job, for less money, in reaching our target markets with timely and useful information, allowing the client to make a better and more knowledgeable decision when choosing a charter company.” Additionally, late in 2010 the company increased its sales staff with the addition of another inside sales associate, aimed at being able to speak directly with more clients on a much more frequent basis, in efforts to close more sales.

In 2010, the company began an internal Advisory Council, consisting of members of management, chauffeurs, detailers, and mechanics, in efforts to find new ways to better serve the company’s clients and set themselves apart from the competition. The Council does not follow the hierarchy of the company, but that of the groups own deciding. Keith Mathews, a chauffeur, was selected by the group to be its Chairman. The group meets quarterly and includes a guest client at each meeting to get viewpoints from the outside to better guide the group on the needs and desires of the company’s clientele.